Stay Hungry, Stay Foolish & Stay Humble
Adzfar Aziz graduated with distinction in MSc Entrepreneurship, Innovation and Technology as a Chevening scholar 2019/2020. Fondly known by his peers as ‘Ed’ for Engage Digitally; he is an award-winning tech-savvy business leader with deep experience in marketing, branding, social innovation, and digital transformation.
Ed has an ENFP Campaigner personality; (from MBTI Personality test) and believes he embraced these 7Cs characteristics: Creative + Compassionate + Committed + Confidence + Clarity + Communicator + Charismatic. ☺
Full Name: Adzfar bin Abd Aziz, fondly known as Ed for Engage Digitally 😉
Birthday: July 2, 1979
Current Job Position: Head, Platform & Marketing
Company: CGC Digital
Industry: FinTech
- Award winning and commercially astute Executive Leader and Serial Social Entrepreneur/Venture Builder with >18 years’ experience leading omnichannel marketing, digital transformation, and experience design strategies to future-proof businesses and deliver high-growth results for MNCs and SMEs in Malaysia and beyond.
- Trusted advisor to senior leadership teams in Telecommunications, Media & Technology firms and FinTech start-ups. Adept at developing digital transformation roadmaps across web and mobile platforms incorporating brand architecture design, operating model enhancements and ecosystem partnerships.
- Recipient of both the Most Influential Digital Marketing Leader and Top 50 Global Digital Leader awards from CMO Asia & World Brand Congress in Kuala Lumpur & Mumbai respectively in 2016.
I am hugely passionate about sustainability, circular economy, and social impact businesses. I am deeply committed to the idea that businesses have a responsibility to address the pressing social and environmental challenges facing our world today. This involves creating innovative, impactful solutions that promote sustainability, encourage a circular economy, and generate positive social change.
On a more lighthearted note; I’m also a die-hard official member of Liverpool FC global & Malaysia supporters club; so, I spend a lot of time watching the games, analysing, playing fantasy football & networking with fellow supporters. To that effect, my current role model is none other than Jurgen Klopp, the “Normal One” and I aspire to be like him because he’s just full of energy, charisma and possesses all the humble leadership qualities that creates a winning, never give up mentality towards all the teams he manages.
Get a FREE Digital Brand Health Check for your business today through his platform, Idigital or book a complimentary 30 mins introductory coaching session based on these topics:
- Career
- Leadership
- Marketing & branding
- Entrepreneurship & Innovation
- Digital Transformation