Always stay curious and adaptable.
Malta is a seasoned product marketing, media, and communication professional with over a decade of experience in startups like GoTo, BukuWarung, and eFishery, and in media agency IPG Mediabrands. At IPG Mediabrands, Malta excelled as a Senior Media Implementer and Analytics expert, partnering with prestigious clients and employing strategic media planning to drive results. An innate curiosity and appreciation for diverse perspectives have shaped Malta into an empathetic communicator, fostering trust with clients through active listening and respect. As an Analytics professional, she emphasizes data-driven decision-making, using market analysis to inform strategic thinking. Beyond her professional journey, Malta’s passion for self-awareness, continuous learning, and her engagement with diverse cultures and communities reinforce her commitment to compassionate communication and impactful client relationships.
Full Name: Malta Nur Doa
Birthday: April 25, 1990
Current Job Position: Product Marketing Manager
Company: eFishery
Industry: Start-Up
- In his role at IPG Mediabrands, he was integral in orchestrating 360-degree media plans. This required a comprehensive understanding of diverse media channels such as TV placements, KOL campaigns, print activities, on-ground activations, cinema advertising, and social media campaigns. By identifying target audiences and understanding their media habits, he ensured that the brands he worked with were prominently and effectively showcased. This strategic media planning resulted in successful brand launches and reinforced the value of meticulously executed media campaigns.
- Beyond just planning and executing media campaigns, he utilized a data-centric approach to further optimize these strategies. By analyzing market data and conducting rigorous research, he was able to identify variables that significantly influenced sales and the return on investment (ROI) for clients. His work ensured that media campaigns were not just widespread but were also effective and efficient. Clients like Johnson and Johnson benefited from this approach, witnessing a maximized revenue thanks to strategies that were both innovative and informed by hard data.
- Personal and professional rapport was a cornerstone of his approach. He recognized the value of compassionate communication, not just as a means of conveying information but as a tool to foster trust and collaboration. Through active listening and aligning strategies to client needs, he cultivated strong, positive relationships with clients. This approach not only resulted in successful collaborations but also led to unique opportunities, such as being invited by a client to assist in growing their startup. The relationships he built were testament to his skill not just as a strategist, but as a reliable and empathetic professional partner.
One of the advocacies that I am truly passionate about is creating a sustainable and inclusive future through eco-friendly practices and digitalization. Over the years, I have actively participated in the eco-friendly movement by advocating for alternative transportation methods, particularly through the ‘Bike to Work’ initiative. By promoting cycling as a viable mode of transportation, we not only reduce carbon emissions but also contribute to a healthier lifestyle.
Additionally, during the challenging times of the COVID-19 pandemic, I had the opportunity to be involved in a remarkable project aimed at supporting small businesses impacted by the crisis. Together with a team of passionate start-ups and partnering with local universities, we initiated a movement to introduce online food delivery and digitalization solutions in rural areas. Our objective was to help small businesses adapt and sustain their operations by embracing the digital economy.
Through this movement, we empowered local entrepreneurs and provided them with the tools and knowledge needed to establish an online presence and reach a wider customer base. Witnessing the transformation and resilience of these businesses was truly inspiring. It reinforced my belief in the power of technology and innovation to create positive change and drive economic growth, even in the most challenging circumstances.
I am a firm believer in the potential of collaborative efforts to make a lasting impact. If given the opportunity, I would love to collaborate with like-minded individuals and organizations to further promote eco-friendly practices and digitalization in various communities. Together, we can harness the power of technology and sustainable initiatives to create a more resilient and inclusive future for all.
Malta is open to joining forces with individuals and organizations that align with his vision of promoting eco-friendly measures and advancing digitalization across diverse communities. Connect with him on LinkedIn to discuss potential collaborations.
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