Aligning Values to Find Authentic Connection
We are honored to bring you insights from one of our sages Eli Harell, Co-founder & Chief of Purpose of Valhalla.team, on how to build genuine relationships with clients. Eli Harrell is a remarkable social entrepreneur, leader, and adept problem solver with a wealth of experience gained through the arduous journey of building multiple businesses. In the early 2000’s he built and sold two contracting businesses in Atlanta before moving his family to Asia in 2014 where he has founded and advised for business in a number of industries. As part of his commitment to nurturing future leaders, Eli serves as part-time faculty and mentor for the MBA program at Southwestern University in Cebu, Philippines. His passion for fostering entrepreneurial success led him to co-found Valhalla.team, where he holds the position of Co-founder and Chief of Purpose. Moreover, Eli shares his insights and wisdom with a broader audience through his thought-provoking podcast, “Products With Purpose.” As the host, he engages in captivating conversations with individuals who are at the forefront of building products and businesses that are laser-focused on solving meaningful problems.
In this episode, Eli emphasizes the importance of understanding personal and business values to determine the ideal client to work with. Identifying values enables business leaders to make informed decisions about who they want to work with and how they want to operate their businesses. By becoming the leader that attracts the right clients and creating a clear description of the ideal client, business owners can attract clients who are aligned with their values.
To maintain good relationships with B2B clients, Eli suggests having scheduled business review calls to evaluate the quality of the relationship. Regularly assessing the relationship allows business owners to identify any issues early and make changes to avoid any potential conflicts. The relationship must be open, honest, and authentic to ensure that the client is genuinely happy and expressing appreciation for the work. If there is a lack of communication or a sense of stress, it is possible that the relationship is not good, and it is essential to evaluate the situation to make any necessary changes.
Eli also highlights the difference between having the right client and having a good relationship. While a client may be ideal in terms of values alignment and worldview, there may still be issues with the relationship. By prioritizing values alignment and maintaining open communication, businesses can identify the right clients and create strong, long-term relationships with them.