Creatively Managing & Marketing to Gen Z

A 1.5 hour webinar to define the future of creative marketing for today’s generation: Gen Z. We invited a panel of experts from the gaming, e-commerce and technology industry to share their knowledge.

Javier Bernal, co-founder and chief strategy officer of Gosu Academy, who taught us how brands can revamp themselves to appeal to Gen Z’s brand consideration as well as how other e-sport brands market to the zoomer generation.

Shermaine Wong, co-founder and chief executive officer of Cult Creative, who shared their own insights as to what Gen Z’s look for in their employers and how Cult Creative markets to Gen Z’s in particular.

Jamiya Umali, brand builder & consultant of Gen Z Marketer, who gave us an in-depth perspective on how social media affects Gen Z’s buying behavior and tips on how e-commerce businesses can market to Gen Z.