Good marketer needs a least 2 skills: the capability to understand human and Marketing as a soft skill.
With over 23 years in marketing across diverse sectors, he specialize in applied behavioral science for marketing strategies. He has authored a book on brand and business using insights from neuromarketing and behavioral science. Additionally, he has released 210+ podcast episodes and has been a consistent monthly contributor to Marketeers Magazine since July 2017, focusing on similar themes.
Full Name: Ignatius Untung Surapati
Birthday: 12 May 1979, Taurus
Current Job Position: SVP Marketing
Company: Sayurbox
Industry: Technology / E-commerce
- He has successfully worked across various categories, beginning with limited knowledge but consistently delivering proven results.
- His interest in applied behavioral science enhances both their execution and understanding of tasks, enabling them to provide reasoned explanations for strategies.
- This expertise in behavioral science ensures their competitiveness, especially during market or business strategy shifts.
I believe that the capability to understand people is key to whatever we do. It helps me to do my job in the business at the same time as a marketer as business always starts and ends with consumers. It also helps me to be a better human in the daily real life situation
I regularly share my knowledge about applied behavioral science for marketing through various ways; podcasts, articles, webinar, etc. I’m always happy to share as I realized that I learnt a lot and continue to improve by sharing whatever I know and do to others.
Harmonizing Feelings and Function to Balance Humanness and…