Thoughtfulness is key in networking, as success is built around connections with other people.
Networking is often seen as just exchanging business cards and making small talk. But the most successful networkers take a more intentional approach focused on cultivating meaningful connections. We are honored to share our interview with Matthew Robinson, Vice President of Marketing at ContentSquare, about his perspective on thoughtful networking.
Matthew emphasized that true networking is about nurturing existing relationships rather than just accumulating contacts. The key is having a clear purpose for each connection and focusing on understanding other people’s objectives as much as your own.
Matthew recommends viewing networking through a lens of intention and understanding others. He stressed focusing interactions on identifying specific topics of mutual interest or insights to gain, rather than just promoting yourself. Go into encounters with thoughtful questions that allow others to feel heard and that their views are valued.
Proper research enhances meaningful discussions. Learn about individuals in your network so conversations cover shared interests or complementary experiences in an engaging way.
For lifelong learning, Robinson dedicates five percent of his time to personal development. Connections offer perspectives beyond just business—they introduce like-minded people who widen your worldview. Make cultivating curiosity and understanding central to your network.
In sum, mindful networking comes from intentionality, empathy and eagerness to learn from others. Every contact presents opportunity for unexpected insight or prospect when approached in a spirit of mutual understanding rather than self-promotion.