I use to overcompromise my values for the sake of securing more clients for the business. Marketing products or services in the name of profitability is pretty much the kind of world we got moulded into. Im becoming way less judgmental of that reality. Money matters based on the system we live in and this is a privileged statement.
I have always admired people with discipline. Beyond that seemingly greener side of life, there’s actually a lot of value that arises from consistency. We’re just conditioned to stay fixed in patterns that steers us away from clarity.
Overthinking about the way we utilize our social media channels – be it individuals or businesses. Overthinking about what my next post should be, as if it defines my personality. My latest predicament is that freedom and responsibility must go hand in hand. With the freedom we have through internet, i believe that we need to be responsible for the kind of messages we share. All monotonous acts of scrolling and tapping and swiping – could potentially be a replication of the patterns that we work so hard to break way from. How do we rise above these timelines?
Being an avid listener, I seem to think that my perspective doesn’t really matter. Thoughts and feelings arises internally and I always let them pass through. What a joy it has been to step out of my comfort zone.
About Rachel Lai
Rachel specialises in branding and communications for lifestyle, hospitality, fashion, wellness and travel brands as well as non-profit organizations through Wavemakers.co, a regional boutique marketing agency that she co-founded alongside her college friend and business partner. Attesting to the power of humanity, she supports a network of like-minded individuals to help them understand and deliver their ‘why, what and how’ both professionally and personally. After becoming a certified yoga teacher in 2019, she decided to build the culture of wellbeing at work through Karma Marketing, a not-for-profit community initiative that aims to unite and guide marketers across South East Asia through circular kindness and holistic development.